Use Code closing50 for 50% off everything

Closing Down Sale

use code closing50 for 50% off everything, including all sale items

We sell toys that will help children flourish and grow

Children don’t need lots of toys. They benefit from having a small selection of carefully chosen toys, designed to help them reach key development milestones.

Let us help you find the best toys for your child or the best gifts for a child you know.

Explore by Age

Our commitment to children

Badge showing Good Practice Award from Let Toys be Toys 2023

Let Toys Be Toys 2023 “Awarded by Let Toys Be Toys for marketing inclusively to children, free from gender stereotypes”.

We’re proud to have been awarded ‘Let Toys be Toys‘ Good Practice Award for the third year running. As a children’s toy shop, we’ve made a commitment to not only sell the highest quality, eco friendly toys, but also to make sure the way in which we market them is inclusive to all children. You can filter your search in our toy store based on interests and age, but not by ‘toys for girls’ or ‘toys for boys’.




Gallery of images showing Eco Toy Co Instagram feed

Grid of images showing the Eco Toy Co Instagram feed


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Excludes sale items