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Privacy Policy

At ECO FRIENDLY TOY CO LTD, we are committed to data privacy and protection of our customers data. As a customer of ECO FRIENDLY TOY CO LTD, we will only process your data if it complies with the principles set out in the new GDPR regulations. If at any point, you feel that data we hold for you is inaccurate or needs to be updated, please inform us as soon as possible, and we will arrange for this to be amended.

GDPR also gives individuals the right to be forgotten. If you would like to exercise your right to be forgotten, please contact us on [email protected], to outline what data you would like us to remove and your reasons. There may be circumstances where we will be unable to process your request, however, we will assess each request on an individual basis.

We collect information about you to process your order, manage your account, and, if you agree, to contact you about other products and services that we think may be of interest to you. We use your information collected from the website to personalise your repeat visits to our website. We will never share your information for marketing purposes with external companies. We may share your information with credit reference agencies, our accountancy firm and debt collection agencies for use in credit decisions, for fraud prevention and to pursue debtors.

We reserve the right to contact professional customers under the banner of ‘Legitimate Interest’.

What personal data we collect and why we collect it


Using our website is usually possible without providing personal data. When placing an order, it is essential to provide certain personal data so that we are able to fulfill your order seamlessly, this includes certain contact information (name, address, email address) so that you can be contacted in the rare case that something goes wrong with your order. All other data is voluntarily provided.

We expressly state that data transmission on the Internet (e.g. when communicating via email) can have security gaps. Seamless protection of data from access by third-parties is not possible.

This website uses Google Analytics and WordPress. Both Google Analytics and WordPress use “cookies” to help the website analyze how users use the site.

Cookies do not cause any damage to your computer, nor do they contain viruses. Cookies are used to make our offering more user-friendly, more effective, and more secure – including faster load times and secure storing of passwords. Cookies are small text files that are stored on your computer and that are saved by your browser. Most of the cookies we use are so-called session cookies. They are automatically deleted after your visit is concluded. Other cookies remain stored on your computer until you delete them. These cookies enable us to recognize your browser at the next visit and reduce the need to load an entire webpage. You can configure your browser in such a manner that you are informed of the setting of cookies, and that you only permit cookies on a case-by-case basis, that you activate the acceptance of cookies for specific cases, or reject the acceptance of all cookies, as well as activate automatic deletion of cookies when closing the browser. Deactivation of cookies can restrict the functionality of this website.

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google Analytics on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us as website operators and for remarketing and personalised recommendation purposes. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google Analytics in the manner and for the purposes set out above Information on Google’s privacy policy can be found here.

Contact form

If you send us enquiries by means of the contact form, your data from the enquiry form, including the contact details you provide there, will be saved for the purpose of processing the enquiry and for possible follow-up questions. We will not forward this data without your consent.

Google Web Fonts

This site uses the so-called Web fonts, which are provided by Google for displaying the fonts in a uniform manner. When you open a page, your browser loads the required web fonts to your browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font is used by your computer

SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as the site operator. You can recognise an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon in your browser line is visible. If SSL encryption is activated, the data that you send to us cannot be read by third parties.

Prohibition of promotion mails

Use of our company data, including names, email addresses, phones numbers and other data published on our website is expressly prohibited for the sending of unsolicited advertisements and information materials. The site operators reserve the right to take legal action in case of unsolicited advertising, such as spam emails. The contact details on this website are solely for the purpose of potential or existing customers and partners.

Contents of marketing emails

We send emails and other electronic notifications with promotional information only with the consent of the recipient or a legal authorisation, or under the terms of legitimate interest to business customers. Our marketing emails contain information about products and promotions such as competitions and discount offers. We expressively ask for consent to send these emails during the checkout process or if you sign up on the website and you have the right to unsubscribe at any time with no reason needing to be given. You can opt-in again at any time.

To sign up for the newsletter, it is sufficient if you specify your e-mail address. We also request you to provide your first and last name. These details are used only for personalising the newsletter.

Double opt-in and log in

The registration to our newsletter happens in a so-called double opt-in process. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary, so no one can log-in using some other e-mail address.

All users who register for our newsletter will have their details passed to Mailchimp, who will store the details on servers based in the United States.  If you would like to stop receiving our newsletter and have your details removed from our mailing list then you can unsubscribe at any time or send a data removal request to [email protected]. More information about Mailchimp’s privacy policy can be found here

Statistical survey and analysis

The newsletter contains a so-called “web-beacon”, i.e. a pixel sized file that is retrieved when the newsletter is opened from the Mailchimp server. During this retrieval, technical information like information about your browser and your system, as well as your IP address and time of retrieval, are captured. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or the access times.

The statistical survey also includes information about whether the newsletters are opened, when they are opened and which links are clicked. This information can be mapped to the individual newsletter recipients for technical reasons. Neither we nor Mailchimp intend to monitor individual users. The analyses are used to understand the reading habits of our users and to customise the contents for them, or to send varied content according to the interests of our users.

Card Details and Other Sensitive Information

We do not hold any sensitive information about you that could be used to make a payment on another website.  All of our card payments are handled by Stripe and we use Paypal to provide their services through our website.  All of your card details are processed by the relevant parties and we have no control over these.

Information Deletion & Complaints

Data Storage

We will hold your data until you withdraw your consent. You have the right at any time to receive information at no charge concerning your stored personal data, the origin and recipients of your personal data, and the purpose for which your personal data is processed, as well as a right to have your personal data corrected, blocked, or deleted. In this regard, or if you have questions concerning personal data, you can contact us at any time via the address specified in the imprint.


If you are dissatisfied with how your data is used or held, you retain the right to complain to the ICO.

Data privacy officer

Alex Jeffers

Eco Friendly Toy Co Ltd.

15 Wyndham Place


CF11 6DS

This data privacy policy was issued on 5th October 2020

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